About Us

Holborn Assets is a global financial business operating throughout the UK, Europe, Middle East and Africa. Family owned and operated for over 20 years, we insist that our advisers are qualified and that they come to us with extensive experience and track records in the sector.

All our advisers hail from the tough regulatory regime of the UK and similar jurisdictions and approach financial planning in a holistic and compliant manner. We are not sales driven. We are professional advisers adhering to the company’s mission which is to ensure that you get quality, independent advice and service, that your money is put in the right place at the right time and that you are treated with integrity and respect.

Moreover, our unparalleled relationships with the best product providers help to assure that we make available superior investment and protection solutions for the increasingly sophisticated expatriate community we serve.

Holborn Assets has been established in the United Arab Emirates for over 15 years and has grown dramatically in recent years. We have made significant investments in infrastructure to support this growth, to ensure we maintain our leading position and to meet the company’s vision of being the independent financial services group of choice in the UAE.

Our Mission

Providing expertise and integrity through our extensive product range and joint ventures. In doing so we offer clients an unsurpassed service in personal and corporate wealth management, specialising in sophisticated, tailored global portfolio strategies and services to the standards the client deserves.

We promote high standards of professional competence and conduct within the financial planning profession. Holborn Assets has adopted a Code of Professional Conduct, and in matters of conduct and discipline, the company cooperates with the Life Insurance Association of the United Kingdom for guidance.

Growing to a preeminent position in the International Independent Financial Advisory market to ensure stability, continuity and security to all our clients. Our mission is to provide quality, advice and service that will put the right money in the right place at the right time with integrity and respect for all.

At Holborn we believe in providing the highest standard of financial planning, adhering to international standards.